"What would happen if you shipped 20 unassembled old-timey wooden fishing lure kits off to be finished by a bunch of artists?"
The answer has turned out to be a collection of pretty distinctive lures, including a tiki theme and my personal favorite, the VW bus. The lures were also featured in Outdoor Life Magazine. Finkbuilt is a blog written by one of Disney's UI designers, and actually has a lot of interesting posts, like this one on how to repair a vintage BMW dashboard, or this one about building a coffee table from plans out of a 1953 Mechanix Illustrated Magazine.
The masthead also features a pretty nice retro outboard motor.